I take products
from zero to paying customers.

A web-accessibility product with zero customers and no acquisition motion. I owned the whole path to revenue. At launch I chose to run paid ads to the product page over a one-time offer, and it converted 11 first sales of a $397 product. I followed with email to the existing list to pull more payments, then landed an AppSumo listing for visibility and lifetime buyers. Today it sits at 100 monthly recurring customers plus 15 AppSumo lifetime buyers, with a trial pipeline on top.

The judgment piece: acquisition looked weak on the surface. Facebook's pixel reported 28 leads and the purchase campaigns showed zero sales. The real problem wasn't acquisition, it was measurement. The payment backend showed the true numbers the misconfigured pixel had hidden. I reconcile against the backend, not the dashboard.

Built and ran the launch motion for a steady stream of software products, most starting cold. Across 30+ international SaaS launches I drove $60k+ in attributable revenue through email and affiliate campaigns, including high-urgency launch, nurture, and reactivation sequences I wrote and shipped myself. Individual products (AIWhitelabels, Tokmate) landed dozens of sales each per launch. It's the repeatable-launch discipline this kind of role runs on: cold audience to buyer, over and over.

Inherited a bloated email database: 33,613 inactive, 9,845 active, mass blasts stuck at 3–5% opens. I ran aggressive list hygiene to cut ~16,000 dead contacts and protect sender reputation, then rebuilt a single-list setup into segmented buckets (hot leads, engaged, inactive) with automated resends for non-openers. The active base grew 36% to 13,388 and segmented sends hit 10–14% opens. Part of that lift is a cleaner denominator, part is sharper targeting, and I track which is which rather than claiming it all as engagement.

A B2B SaaS product was burning budget on fragmented campaigns where keywords and landing pages didn't match. The brief had two layers: validate real demand first, then convert it to booked calls. I restructured the keyword architecture around the ICP, fixed the URL and landing-page mismatches, rebuilt conversion tracking, and built the funnel behind it: two landing-page variants, a scorecard quiz, and lead magnets.

Ran paid acquisition for a design agency's international clients, owning setup, targeting, and optimization, and aligning ad creative to landing pages with direct-response copy to lift conversion from cold traffic.

Managed Meta campaigns for an eCommerce fashion brand, running an iterative creative-testing process to drive direct customer conversations at a low cost per result, reallocating budget toward the ad sets that performed.